نوع مقاله : مقاله پژوهشی
نویسندگان
1 استادیار، گروه مدیریت ورزشی ، موسسه آموزش عالی سناباد گلبهار، گلبهار، ایران
2 دانشجوی دکتری مدیریت ورزشی، دانشکده علوم ورزشی، دانشگاه فردوسی مشهد، مشهد، ایران
3 استادیار، گروه مدیریت ورزشی، دانشگاه بین‌المللی امام رضا (ع) مشهد، مشهد، ایران.
4 کارشناسی ارشد مدیریت راهبردی سازمان‌های ورزشی، دانشکده علوم ورزشی دانشگاه فردوسی مشهد، مشهد، ایران
چکیده
کلیدواژه‌ها
عنوان مقاله [English]
نویسندگان [English]
The effects of advertising and promotional media include a special communication task that is realized with a specific target audience, during a certain period of time and when introducing a new series of products, from advertising with informative and informative effect and advertising with persuasive effect, With the intensification of competition between competing companies and advertising with a reminder effect for well-known products are important.The purpose of this study was to rank the effect of advertising media on the Shahr Khodro Football Club's fans. The present research is applied in terms of nature and purpose, and in terms of descriptive method and in terms of the type of data search, it is a little that was done in a field method and the required data were collected through a questionnaire. As an example, 500 fans answered the researcher-made 20-item questionnaire about the effect of advertising media on the fans completely voluntarily and randomly. In order to analyze the data, descriptive statistics and inferential statistics and SPSS software version 21 were used. Findings The study showed that the use of mobile advertising media and social networks has the greatest impact on fans. According to the results of the research, it can be said that Shahr Khodro Football Club can communicate effectively with its fans by using the effectiveness of each of the advertising media.
کلیدواژه‌ها [English]
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