Document Type : Original Article
Authors
1
M.A, Department of Sports Management, Faculty of Humanities, Tarbiat Modares University, Tehran: Iran.
2
M.Sc., Business Administration, Payam Noor University, Al-Shatar branch. Human resources expert of Paresh Oil Company.
3
3. M.A, Department of Sports Biomechanics, Faculty of Physical Education and Sports Sciences, Shahid Bahonar University of Kerman, Kerman: Iran. Lecturer of Physical Education and Sports Sciences, Islamic Azad University, Abadeh branch.
4
PhD Student, Department of Sports Management, Faculty of Physical Education and Sport Sciences, Mazandaran University, Mazandaran: Iran.
Abstract
The purpose of this study was to design a role model for sponsors in selected clubs of the Iranian Football Premier League. The research method is descriptive survey and applied in terms of purpose and data collection was done in the field. The statistical population of the research was the fans of the selected clubs of the Iranian Football Premier League (Esteghlal, Persepolis, Sepahan, Foolad and Traktor) in the 1399-1400 season, and the statistical sample of the research was from available. Data collection tool was a researcher-made questionnaire that the validity of the present research questionnaire was confirmed by 10 professors of sports management and its reliability was obtained through Cronbach's alpha coefficient of 0.84. Descriptive statistical methods (mean determination, standard deviation, percentage of frequencies) were used and inferential statistical methods including (Kolmogorov-Smironov test, skewness and elongation test, structural equation test) were performed using SPSS software version 26 and PLS software version 3. Took. The results showed that economic, political, managerial, social, cultural and legal factors had a positive role in attracting sponsors in selected clubs of the Iranian Football Premier League; Therefore, the pervasiveness of sport and the importance of its place in international relations, has attracted a lot of attention from sponsors to this phenomenon and the success of countries in international sports arenas, in addition to social and economic effects, is a symbol of stability and comprehensive capabilities of those countries.
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