Document Type : Original Article
Authors
1
Master of Sports Management, Payam Noor University, Karaj branch, Iran.
2
Associate Professor of Sports Management, Payame Noor University, Tehran, Iran
10.22034/jmbs.2024.485190.1221
Abstract
Introduction and purpose: The purpose of this research was to identify and prioritize the drivers of green sports tourism in Hamadan province.
Methodology: This research has two stages, in the first stage, in order to identify the key indicators of green sports tourism in Hamadan province, literature and similar backgrounds were studied, and in the second stage, after summarizing the factors, it was arranged and Questionnaires were distributed for weighting factors. The current study is exploratory in the data collection stage and survey in the second stage after the data collection. Also, the current research was one of the applied researches in terms of its purpose. The statistica population of this research is sports tourist experts, and the statistical sample is 30 experts in the field of tourist, tourism and sports, who were selected by available sampling method. To analyze the data, in order to identify the factors affecting green sports
tourism, a systematic review of articles is used. And for the prioritization of the identified factors, the fuzzy AHP method is used.
Results: The results showed that amenities and services (health facilities, medical services, transportation services, security, tourist accommodations); Advertising and information (social networks, events and activities, local information); economic accommodations (simple accommodations, reasonable price, wide acceptance, suitable location); Government support (financial facilities, providing support services, providing legal facilities, cooperation with the private sector, environmental protection, providing quality standards); Education and awareness (holding training courses, providing guidance and counseling, cooperation with universities and educational institutions, promoting sustainable tourism culture,
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