نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشگاه آزاد اسلامی، واحد علوم و تحقیقات، تهران، ایران
2 عضو هیات علمی واحد علوم و تحقیقات تهران
3 دانشگاه آزاد اسلامی، واحد علوم و تحقیقات، تهران، ایران.
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
Introduction and purpose: Loyalty is a strong commitment to re-purchasing, product, or a superior service in the future, which is why clubs are investigating factors that affect loyalty. the goal of this research was The Relationship of business intelligence and competitive advantage with loyalty in customers of private clubs in Tehran province.
Methodology: The present research is descriptive-correlational in terms of its purpose. The statistical population of the research was the customers of private clubs in Tehran which according to the Cochran formula, 295 people were estimated. Sampling method was selected randomly. For data collection, three questionnaires (business intelligence, competitive advantage and customer loyalty) were used. Validity and reliability of the questionnaire were confirmed. Collected data was analyzed by SPSS-23 software and analyzed using Pearson-Regression descriptive and inferential statistics at the significance level of tests (P <0.05).
Results: The findings indicated a positive and significant relationship between intelligence with the competitive advantage and loyalty of customers in private clubs in Tehran. On the other hand, business intelligence and competing advantage are promising loyalties.
Conclusion: The results indicate that competitive advantage and business intelligence are the most important factors affecting customer loyalty.
کلیدواژهها [English]
)